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Why It Worked TikTok-first: Designed for organic social sharing, not for broadcast polish Relatable not aspirational: From people-pleasing anxiety to grief, the campaign captures what it feels like to grow up Untrained actors, real voices: Ditching gloss for deadpan delivery Backpacks as metaphors: JanSport isnt just holding your stuff, its holding space for you Our mission is to be the most trusted carry solution brand, supporting individuals through all of lifes adventures, said Alexandra Reveles, VP of Global Brand at JanSport
Stitt, D., N
Once you have the mold, creating them is inexpensive and effective
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